Southern Enterprises Redden Smart Alexa-enabled Electric Fireplace

Product Description

One of the most versatile and unique fireplaces on the market, the SEI Redden Electric Media Fireplace is available in crisp white or deep espresso. The Redden is also convertible, so you can use it in a corner or against a flat wall. Its convertible design makes it an option in just about any room.

Greatly enhance your life and home décor with optional fireboxes for your Southern Enterprises fireplace. Select between three different fireboxes:

  • Alexa Enabled: With voice enabled technology, power on and off, turn heat up or down, adjust flame levels, and set a timer on the firebox all from the comfort of your easy chair. Realistic glowing fire logs and embers glow for a truly unique experience.
  • Enhanced: Lodge-inspired with larger faux logs and glowing embers on a cast iron grate with scrollwork around the edges. Digital thermostat and settings are displayed in the top right-hand corner for easy monitoring & adjustment.
  • Standard: A standard firebox offers you all the convenience of heating with realistic flickering flames. Traditional fire logs and embers accentuate the fire flames.

Attractive Design for Any Room

Lifelike stacked stone surrounds the SEI Redden’s realistic firebox. The multi-colorfaux stones balance out the interior decor of the room, and open shelves on each side of the firebox are LED lit to show off any items. Keep electronics on the large media shelf across the top for easier access.

Customizable Supplemental Heat

All Southern Enterprises Redden Electric Fireplaces come with features to keep rooms up to 400 square feet comfortable all year. Use the remote control to make any of these settings:  

  • Turn off the heat function for year-round ambiance
  • Set your ideal room temperature from 62 to 82 degrees F with the digital thermostat
  • Choose between six flame brightness options (no flame to level five brightness)
  • Adjust the log brightness to one of six levels (from no light to level five brightness)
  • Program the off timer to end operation between 30 minutes and 9 hours in advance
  • Use the remote control to make these setting changes

Additional Features

  • Cool-Touch Glass: Safely use this farmhouse fireplace in front of kids and pets.
  • Automatic Shut Off: When overheating is detected, it cuts off operation automatically.
  • Standard Voltage: Easily plug this SEI fireplace into a standard 120-volt outlet.  
  • Efficient Heat: This is a cost-effective option that regulates output as needed based on your set temperature.


The Redden Corner Convertible Electric Media Fireplace adds functionality and coziness to any room, highlighted with LED lights on the bookshelf and faux stone casing around the heater.

What Customers Love

  • LED Lighted Shelves - Showcase your most prized possessions inside the shelving, accented by scintillating LED lighting.

Things to Consider

  • Amazon Account: An Amazon account is required to use the Alexa enabled firebox.
  • Not a TV Stand - Don’t place a TV directly on the mantel.